Digital Signage is a form of out of home advertising which is
gaining popularity globally. Dynamic in nature, this solution can send
across relevant information in real time and that too to target
consumers at specific locations. Even though the initial investment is
high, the return on investment is much higher compared to the static,
print medium of advertising since content can be updated without
additional expenditure. This medium reduces the cost associated with the
static medium and provides enhanced flexibility along with complete
control. It also offers the opportunity to generate revenue by promoting
products and also creates brand awareness and generates customer
loyalty.
Consisting of software, hardware and content, digital
signage solutions allow updating of content from any location. Some
applications require manual updating of content as needed, through a
scheduling system, or by linking in with an outside feed so that
appropriate messages are displayed. This content can be in the form of
text messages, video, audio, animations or data. On the other hand,
software solutions are built on Microsoft Windows technology and do not
require any proprietary hardware. Compatible with all industry standard
file formats, such as Flash files, Video, HTML, QuickTime, Microsoft
Office, and JPG, they allow content delivery using standard TCP/IP
protocols resulting in cost efficiency, reliability and faster
deployment on any network.
The Digital signage hardware is the
device on which the content is displayed. This can be in the form of
Video Walls, LCD or Plasma display, Multimedia Kiosks and Projectors. In
order to successfully deploy the signage solution (hardware, software
and content), it is important to have a thorough understanding of the
network and bandwidth availability. The system which is being used
should be able to operate on the network without affecting normal
operations. A user needs to evaluate costs and the benefits of deploying
this medium in his respective sector and needs to ensure that the
solution being used has the capacity to accommodate growth irrespective
of how diverse or complex the future requirements may be.
An
amalgamation of electronic displays, information technology and media,
the digital signage solution offers a state of the art experience to
consumers. Due to its ability to provide real time updated information,
this technology is being used not only for advertising but also in the
travel sector, government, military and commercial establishments,
hospitals and entertainment facilities, banking and finance sectors as
well as in educational institutions.
Digital Signage Bringing a Personal Touch to Advertising December 25, 2024
Categories: Computer Hardware