QSR technology.
QSR technology is one of the fast growing sectors
within the advertising market, such to recent changes in the US food
labelling market. Understanding QSR technology is essential to realise
how it can help your QSR.
What is QSR technology?
QSR
technology comprised of a visual display for the consumers to see what
items are for sale, coupled to a device that holds the advertisements
for the menu items. The larger the better, this makes the image of the
food and the description larger and clearer, tempting you to buy it.
There
are two types of QSR technology, the first is for indoor use and the
other is for outdoor use, the outdoor QSR technology, is usually an
external kiosk that displays the menu and when you drive up to the menu
it breaks a beam and a member of the counter staff asks you for your
order, you order is taken and then you are directed to pay, after paying
you then collect your chosen food.
The indoor solution is
similar, however it varies in that you are presented with information in
the queue so you have a chance to select the food you want then when
you are at the checkout you give your selection to the counter staff and
then pay, reducing human contact, increasing profits and making the
experience a more pleasurable one, this will result in returning
customers.
Deploying QSR technology.
QSR’s
or (Quick Serve Restaurants) are deploying QSR technology so that they
are positioned ahead of their competition, this way the experience is
seen through consumers who experience a faster and more efficient
service.
So what does a normal installation consist of?
Well
the technology can be in a range of different solutions and really
depends on the budget of the restaurant owner. The budget entry QSR
technology uses domestic grade screens in a protective LCD display
enclosure, the enclosure accommodates both the screen and media player
and protects the hardware from grease and grime from within the
restaurant.
The intermediate solution is a digital poster or
digital menu board that has a standalone media player, these are sealed
and designed for indoor use in restaurants, so the hardware inside the
case is protected, the draw back can be updating the media player
manually.
The most common solution is the networked digital menu
board, this has a commercial grade screen with a media player that is
updated using an Internet connection, so ideal for single outlets that
offers a range of daily specials or multiple outlets that change content
regularly.